Recently in March 2019, I joined Irvine Company as Analytics and Insights Manager handling the Google Marketing Platform with Google Analytics, PPC Campaigns, Google Tag Manager, implementing various SEO Techniques and generation various Ad-Hoc Reports.
Responsibilities: Data Reporting, Dashboard, Statistical Analysis, Tagging
• Planning, Architecting, Optimizing and Deployment of tracking and attribution mechanisms for online marketing activities using Google Tag Manager, Dynamic Tag Management across all the real-estate divisions web-applications.
• Support the Organic and Paid Traffic Acquisition efforts of the Marketing Technology team through strategic recommendations based on campaign performance and assist paid search and display media team.
• Creating Ad-hoc reports using Omniture-Adobe Analytics, Google Analytics for apartments and retail divisions.
• Built visualization dashboards in Google Data Studio using Supermetrics and extracting data from like Google Analytics, Facebook Ads Manager, Google Ads.
In May,2018 I graduated with a Master degree in Information Systems and Business Analytics concentration from California State University Fullerton - Mihaylo College of Business and Economics.
I have 2.5+ years of work experience in Data Analysis and Web Development field dealing with several projects.
I have worked on 10 Data Science projects to get the vast experience in the field of Data Science and vivid knowledge on Databases, Visualization and Languages like R and Python.
I am Google Analytics Certified completing the Beginner and Advance level certification.
I am currently looking for Full-time opportunities in the field of Data Science as a Mid level-Senior level Data Analyst, Marketing Analyst, System Analyst and Data Scientist.
Please feel free to reach out me and discuss about my past work experience.